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life`s principles

           life-friendly chemistry                                        locally attuned and responsive                                        evolve to survive

after 3.8 billion years, 1/10 of 1% of the species that have ever lived on earth have survived ice ages, tsunamis, volcanoes, asteroids, etc. and are present on earth today. this species hace used some powerful strategies of survival that we have identified and emulated, and that we now use as tools for strategic design.

this principals provide a set of high standards, distilled from other creature`s successes, to help redefine and guide our choices as we strive to fit on earth.

    integrate development with growth                                 resource efficient                                        adapt to changing conditions